The value of a truly great real estate agent isn’t just about throwing your house on the MLS or opening the door for you at a home showing.
There are more than 34,000 licensed real estate agents in the Valley, but half of them don’t even sell a single home per year while the others average just two home sales per year.
So what’s the true value of a great agent?
Many think the value proposition of an agent is showing homes or throwing your house up on the MLS, but there are five ways that a great agent truly brings you value:
- Market knowledge: I’m constantly asked what the market is like, and it varies greatly based on price range and location. In some areas, a home can sell in two days with multiple offers. In other areas, it can take months to sell because of things like the weather and the number of buyers. A great agent is aware of all these factors and knows how to navigate them.
- Negotiation: You want someone who’s a bulldog and fights for you. If you want to buy a house in our market, you want an agent who knows how to competitively place your offer among multiple competing bids. If you’re selling your house, you want an agent who knows how to get those offers competing against each other to get you the best price and terms.
- Contract and escrow specialization: You want an agent who knows it and has their systems down to a T because the escrow process is full of challenges that can make or break a contract. An agent who knows this process can make you that money back tenfold.
- Marketing: A great agent will have a compelling marketing strategy using both online and offline methods. Ask an agent you’re thinking of hiring what sets their marketing apart from other agents, what they will do to bring your home to the market, and what you shouldn’t do to bring your house to the market.
Provide buyers with off-market properties: A great agent prospects the market every single day for homes that are both on and off the market.
Hopefully that gives you a better idea of all the value that a great agent brings to the table. If you have any questions or you’re thinking of buying or selling a home, you can always give me a call or send me an email. I look forward to hearing from you!